How Not To Get Online Conversions

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Today’s contributing post will show you what you are doing wrong to not get online conversions.

So, you’ve got your online presence, a fantastic offering, and even an online e-commerce function. But still, you don’t receive sufficient conversion numbers. Why are people not buying from your site?

Let’s assume that your product or offer is satisfying and thoroughly adjusted to your audience group. Instead, it’s time to consider reasons that are web-related.

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Your rankings are low

There is no denying it, most web users will not look further than the first result page on Google or Bing, unless they couldn’t find what they needed – which can be the case if there are a lot of recent press articles written about your industry sector, so these would appear first in the Search Engine Result Page before companies.

Nevertheless, breaking news tend to affect the ranking of static websites for only a couple of days. If you don’t get clicks over a long period, it’s likely that you are not ranking high enough in the SERP.

Poor SEO practices can be behind your low ranking score. Duplicate content and the excessive use keywords on each page can cause Google to penalize your site. Additionally, using paid link baits in an attempt to maximize your presence can play severely against your site.

Your website is not user friendly

Visitors to your site want to be able to find their way easily and get to what they need rapidly. If your navigation menu is confusing or if your buttons are not strategically positioned,  you might be losing conversions as a result.

There is one crucial rule in User Experience, as a professional UX design agency could tell you, and it’s to keep it simple. If you don’t take the user into consideration at the time of the build, it’s likely that you will deliver a confusing and irritating website that can’t convert.

Your website is insecure

Online safety is crucial to the success of your business. Exposing your servers and systems to viruses and potential leaks can put your company and your clients at risk. Needless to say that clients will not be too impressed.

As a result of the increased awareness about cyber crimes, users steer away from websites that don’t display a precise, secure connection with HTTPS in front of their URL.

You’ve got a 404 issue

What if people can’t buy from your site because you’ve accidentally introduced a 404 page? 404 is an HTML error that indicates that a page can’t be found. This can happen when you’ve recently changed a URL but forgot to update all pages linking to it, for instance.

Additionally, as 404 can be difficult to avoid on large websites, it’s a good idea to make the most of your “not found” page to redirect traffic. You can, for instance, turn it into a search box so that users can find what they need.

Your users don’t want to register

A lot of online shopping experience request the user to sign in to buy. However, on desktop, users prefer a guest checkout even if they are already a customer of the company.

Why so? Because it speeds the process up. Most people are reluctant to register because they don’t want to give personal data – including those who already have.

However, on mobile, users are more used to be logged in because it’s a standard requirement to access an app. Nevertheless, the smoother and easier you keep your conversion path, the more conversions you’ll get, on mobile and desktop.

You make it difficult to pay

How many payment options do you have? Websites that offer only a limited number of possibilities can find that their users leave before completing the purchase.

Indeed, you need to provide clients with a choice, including Paypal, credit or debit card, and bank transfer and even Bitcoin payment if you’re comfortable with cryptocurrency.

A lot of young shoppers prefer using Paypal payment which doesn’t require to enter anything but a password, while you’ll find that older shoppers prefer relying on their credit card. Make sure to appeal to all generations.

Your site is too slow

If your site needs ages to load, your users will get bored and leave to find a faster option elsewhere. The most obvious reason for a slow site is poor server performance.

For instance, if you’ve gone for a cheap web host, you might be placed on a shared server, which can be sluggish. The server location plays an important role too especially for international visitors.

In conclusion, to boost your conversion rate, you need to provide your users with a website that is clear, SEO-friendly, helpful, secured, rapidly accessible, and that supports their online purchase preferences.

◊This is a contributed post◊

It was nice of you to stop by.

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Until then, happy hiring, and best wishes with your business.

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