4 Clever Ways To Provide More Value To Your Customers

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In today’s contributing post will show you how to add value to your customers.

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When you own a business, there are plenty of things to think about at all times. Certain things need to be done if you want to improve your company. One of your main considerations is increasing the level of customer satisfaction.

Satisfied customers are likely to offer repeat business, providing you with a fairly regular source of income. If you can rely on a group of customers to keep spending their money, then you’ll ultimately be making a fair bit of profit.

There are multiple ways in which your business can increase customer satisfaction and enjoy the benefits that come with it. However, one of the key things to focus on is providing more value to your customers.

This means your business goes above and beyond what’s expected of it, to help your customers get better value from your service. In essence, you don’t just sell them things and leave it at that, you do things to make them feel more valued, increasing their satisfaction.

In todays post, I’m going to show you a few clever ideas that’ll help you provide more value to your customers. They’re very smart, and the impact they have is long-lasting.

Develop A Mobile App With Loyalty Rewards

A very clever way of adding extra value for your customers is by developing a mobile app. Everyone has a smartphone these days, and they use them at all times. We all download different apps as well, with many of us having ones created by businesses. The beauty of mobile application development is that you can pretty much create any app you want.

For a business like yours, one of the cleverest ideas is creating an app that lets your customers claim loyalty bonuses or rewards. There are plenty of examples of this type of app out there already.

For example, big coffee chains like Starbucks have an app where people can collect points and then scan a barcode in the app to redeem them. It encourages repeat visits to your business and enhances customer satisfaction. Not only that, but the offers and rewards within the app can be exclusive to the people with it.

So, customers need to download that app to get the bonuses! This potentially means that every purchase they make has more value attached to it because they get loyalty points or rewards, etc.

Provide Content For Free

Another thing every business should do is provide their customers with content for free. It’s so easy to do this, all you have to do is start a blog on your website and post articles relating to different things.

The key here is that your content is valuable and either informs or entertains the reader. The more you post, the more value you’re providing for your customers. As well as this, you can provide exclusive content for people on a mailing list.

This is perhaps the best idea as it encourages people to subscribe to your email list. As a result, you have more chance of generating leads and increasing your customer base. One other thing to consider here is that your business becomes something of an authoritative source in your field. By creating lots of informative content, you start to become a place where people go to gain information.

As a consequence, you end up as an authoritative business. This adds more value to your customers as they feel they’re getting a lot for their money by dealing with an authoritative source like you!

Give Them A Voice

When do you feel undervalued as a customer? For me, it’s when I felt like a business isn’t listening to me or taking into account anything I say. You see this a lot with companies where people complain about certain things time and time again, but nothing ever changes.

It makes you think; why am I still spending my money if I’m just getting the same average service? Taking this into account, your business can give your customers more value if you simply provide them with a voice.

Let them express their feelings and offer feedback on your service. Then – and this is the important part – take the feedback onboard and use it to improve your business. One example that springs to mind is kind of a personal one as it occurred in my local gym. They have a feedback box where people put suggestions in.

Then, on a noticeboard, they have a list of some common suggestions that members have come up with, along with what they’ll do about it. As someone that spends money on a membership, I feel much more valued when I know that I’ve got a voice that will be listened to. Apply this same principle to your business right now!

Offer Better Quality Than Your Rivals

There are lots of companies out there that sell their goods/services at quite extortionate prices. However, customers continue to spend their money time and time again. Why? Because the business provides excellent quality in their products/services.

If your business can offer the best quality around – compared to your nearest rivals – then you instantly boost the value of what you sell. It’s not rocket science, a customer that spends $10 on a pair of socks that end up ripping after two days won’t get as much value out of their purchase compared to someone that spends $20 on a pair of socks that last a year before ripping.

The moral of the story is; don’t think too much about price, focus more on providing great quality of service/quality products. In doing so, you can get away with charging enough to make a profit, while still providing value to your customers.

There you have it; four ways you can give your customers more value for their money. When you do this, I promise it will have a positive effect on your business. Valued customers are satisfied customers. Satisfied customers end up coming back as loyal customers.

A loyal customer base helps your business thrive! Along with this, if your customers feel valued, they tend to let people know about it. As a consequence, this can lead to an influx of new customers as well!

◊This is a contributed post◊

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Until then, happy hiring, and best wishes with your business.

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